About Us

Naseem Al Faihaa General Trading Co. LLC is an Iraqi company founded in Basra in 1959 and is one of the largest and oldest tire trading companies. Currently, the company is the authorized distributor of Dunlop and Sumitomo tires and an authorized agent for original Michelin tires in Iraq.

Currently, the company's headquarters, sales center and showrooms are located in Baghdad - Al-Rashid Camp, Main Street - Dunlop Building.

Our mission

At Naseem Al-Faihaa, we seek to redefine the driving experience in Iraq by providing original Dunlop, Michelin and Sumitomo tires with the highest standards of quality and performance. Our mission is to achieve the highest levels of safety and efficiency on the roads, with a focus on providing excellent customer service and contributing to enhancing road safety.

Our vision

At Naseem Al-Faihaa, we envision becoming the top choice for automotive enthusiasts in Iraq, recognized for our unwavering commitment to reliability, innovation, and superior tire quality. We aim to set new industry benchmarks by expanding our product range, adopting cutting-edge technology, and prioritizing environmental sustainability. Through a customer-centric approach and forward-thinking strategies, we strive to shape the future of Iraq's automotive scene, ensuring a seamless and safe journey for every driver.

Our Location

Address

Baghdad - Al-Rashid Camp - Main Street - Dunlop Building.

Hours

Saturday to Thursday, From 7:30 am to 4:30 pm

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer